You’re hired!

Well we can finally talk about our experience appearing on The Apprentice. Where Miura was contracted to take part.
Firstly, to set the record straight, we were strictly forbidden from giving any advice to the candidates, spelling mistakes included. The results you see are what you get when you don’t get any professional advice and need to do the job in under and hour. The first concept the candidates spent over 45 min poking and pushing around with the delicacy of an elephant dancing Swan Lake. The tide shifted, and the words ‘red pepper’ we muttered by Katie and in less than 3 minutes we had the final design… time had run out! I guess by my body language you could tell I was not particularly happy with our process, or end result! However, I must admit, it was a funny experience and just goes to reinforce the need to use design professionals in the right way.
Listening should always be part of the process…on both sides…