Over the last year (2014) we have been involved in one of the most extensive brand projects we have ever undertaken. Encompassing over 18 companies Miura delivered a full brand strategy project working from brand architecture through to core values and brand promise.
Culminating in a series of creative deliverables involving the full redesign of 18 brand marks, brand mark system, brand guidelines, advertising and internal and external corporate movies. We are delighted V.Group are very happy with results.Here is what Clive Richardson (V.Group President & Group CEO) had to say about us:
“Miura have helped us to take control of our group of brands and present a clear and consistent portfolio to the market. The new visual identity system is both modern and distinctive, while our clear brand position of ‘performance assured’ perfectly encapsulates our core offer and values. The impact of the new brand will be felt right across the business – staff will feel more connected and as a group we will be better placed to deliver greater value to our customers and continue to lead the market. Miura are smart, creative and a pleasure to do business with. I would recommend them to anyone looking to exploit the power of branding to achieve commercial advantage.”